Privacy Policy

We are very pleased about your interest in our company. Data protection is of particular importance to the management of ALP BRANDS – FZCO. The use of the Internet pages of ALP BRANDS – FZCO is generally possible without providing any personal data. However, if a data subject wants to use specific services of our company via our website, processing of personal data may become necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data – such as name, address, email address, or telephone number – always takes place in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to ALP BRANDS – FZCO. Through this privacy policy, we aim to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights under this privacy policy.

As the controller responsible for data processing, ALP BRANDS – FZCO has implemented numerous technical and organizational measures to ensure the most complete protection possible of personal data processed through this website. However, internet-based data transmissions can generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, such as by telephone.

1. Definitions

This privacy policy of ALP BRANDS – FZCO is based on the terminology used by the European legislator in the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for both the general public and our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

In this privacy policy, we use the following terms, among others:

a) Personal data
Personal data refers to any information relating to an identified or identifiable natural person ("data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

c) Processing
Processing means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting its processing in the future.

e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person – in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller or controller responsible for the processing
The controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

h) Processor
A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

i) Recipient
A recipient is a natural or legal person, public authority, agency, or another body, to which personal data are disclosed, whether a third party or not. However, public authorities that may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law are not regarded as recipients.

j) Third party
A third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent
Consent is any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which they, by a statement or by a clear affirmative action, signify agreement to the processing of personal data relating to them.

2. Name and Address of the Controller

The controller within the meaning of the General Data Protection Regulation (GDPR), other applicable data protection laws in the member states of the European Union, and other provisions related to data protection is:

ALP BRANDS – FZCO
Digital Park Silicon Oasis, Building A1
Dubai, United Arab Emirates
Email: info@broshield.de
Website: www.broshield.de
General Manager: Laurin Roider
Director & Secretary: Hannes Widmann

3. Cookies

The websites of ALP BRANDS – FZCO use cookies. Cookies are text files that are stored and saved on a computer system via an internet browser. Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie, consisting of a character string through which websites and servers can recognize the specific internet browser in which the cookie was stored. This enables visited websites and servers to differentiate the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified by the unique cookie ID.

By using cookies, ALP BRANDS – FZCO can provide users of this website with more user-friendly services that would not be possible without the use of cookies. Cookies allow us to optimize the information and offers on our website in the interest of the user. As mentioned, cookies enable us to recognize users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter access data again each time the website is accessed, as this is taken over by the website and the cookie stored on the user's computer system.

Another example is the cookie of a shopping cart in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies through our website at any time by adjusting the settings of the internet browser used and thus permanently object to the setting of cookies. Furthermore, already set cookies can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

4. Collection of General Data and Information

The website of ALP BRANDS – FZCO collects a series of general data and information whenever a data subject or automated system accesses the website. This general data and information are stored in the server log files. The data collected may include:

The browser types and versions used

The operating system used by the accessing system

The website from which an accessing system reaches our website (so-called referrer)

The subpages that are accessed on our website

The date and time of access to the website

An Internet Protocol address (IP address)

The Internet service provider of the accessing system

Other similar data and information that may be used in the event of attacks on our IT systems

When using this general data and information, ALP BRANDS – FZCO does not draw conclusions about the data subject. Rather, this information is needed to:

Deliver the content of our website correctly

Optimize the content and advertising of the website

Ensure the long-term viability of our IT systems and website technology

Provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber attack

Therefore, ALP BRANDS – FZCO analyzes this data and information statistically, with the goal of increasing data protection and data security within our company and ensuring an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from any personal data provided by a data subject.

5. Contact Option via the Website or Email

Due to legal regulations, the website of ALP BRANDS – FZCO contains information that enables quick electronic contact with our company as well as direct communication with us. This includes a general address for electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject is automatically stored.

Such personal data transmitted on a voluntary basis is stored for the purpose of processing or contacting the data subject. There is no disclosure of this personal data to third parties.

6. Routine Deletion and Blocking of Personal Data

The controller processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject.

If the purpose of storage is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or deleted in accordance with legal requirements.

7. Rights of the Data Subject

a) Right to confirmation
Every data subject has the right to obtain confirmation from the controller as to whether or not personal data concerning them are being processed. If a data subject wishes to exercise this right, they may contact our staff at any time.

b) Right of access
Every data subject has the right to obtain free information about their stored personal data at any time and receive a copy of this information. The data subject also has the right to access the following:

The purposes of processing

The categories of personal data concerned

The recipients (or categories of recipients) to whom the personal data have been or will be disclosed

Where possible, the envisaged period for which the personal data will be stored

The existence of a right to rectification or erasure of personal data or to restriction of processing

The right to lodge a complaint with a supervisory authority

If the data was not collected directly from the data subject: any available information as to its source

The existence of automated decision-making, including profiling, and meaningful information about the logic involved

c) Right to rectification
Every data subject has the right to obtain without undue delay the rectification of inaccurate personal data concerning them. They also have the right to have incomplete personal data completed.

d) Right to erasure ("right to be forgotten")
The data subject has the right to request the erasure of personal data concerning them without undue delay, where one of the following grounds applies:

The data is no longer necessary for the purposes for which it was collected

The data subject withdraws consent, and there is no other legal basis

The data subject objects to the processing and there are no overriding legitimate grounds

The data has been unlawfully processed

The data must be erased for compliance with a legal obligation

The data was collected in relation to services offered to children under GDPR Article 8(1)

e) Right to restriction of processing
The data subject has the right to request restriction of processing if:

The accuracy of the data is contested

The processing is unlawful and the data subject opposes erasure

The controller no longer needs the data, but the data subject requires it for legal claims

The data subject has objected to processing and verification is pending

f) Right to data portability
The data subject has the right to receive personal data concerning them, in a structured, commonly used, and machine-readable format, and has the right to transmit those data to another controller without hindrance, provided the processing is based on consent or a contract and is carried out by automated means.

g) Right to object
The data subject has the right to object at any time to the processing of personal data based on legitimate interests (Art. 6(1)(e) or (f) GDPR), including profiling. If objection is made, we shall no longer process the personal data unless compelling legitimate grounds override the interests, rights, and freedoms of the data subject or for the establishment, exercise, or defense of legal claims.
Objection to direct marketing is always respected.

h) Automated decisions including profiling
Data subjects have the right not to be subject to a decision based solely on automated processing – including profiling – which produces legal effects concerning them or similarly significantly affects them, unless required for contractual purposes or based on explicit consent.

i) Right to withdraw consent
Data subjects have the right to withdraw their consent to the processing of personal data at any time.

8. Use of Facebook Components

Our website integrates components of the company Facebook. Facebook is a social network that allows users to create personal profiles, upload photos, and network with friends.
When a page containing a Facebook plug-in is accessed, the browser is automatically prompted to download content from Facebook. This allows Facebook to know which specific subpage you have visited.
If you are logged into Facebook at the same time, Facebook can assign this information to your personal Facebook account. This includes likes, comments, etc.
If you do not want Facebook to collect this data, please log out of your Facebook account before visiting our website.
For more information, please refer to Facebook’s privacy policy:
https://www.facebook.com/about/privacy/

https://www.facebook.com/about/privacy/

https://www.facebook.com/about/privacy/

9. Use of Google Analytics (with anonymization)

This website uses Google Analytics with the anonymization feature (“_anonymizeIp”). Google Analytics is a web analytics tool that collects and analyzes data about website usage.
Data collected includes:

Referrer URLs

Subpages visited

Session duration

Location of the visitor (approximate)

IP address (shortened in the EU/EEA)

Purpose: to analyze visitor behavior and improve our website and marketing.
The information is transferred to Google servers in the USA and may be shared with third parties.
You can prevent this tracking by installing a browser add-on:
https://tools.google.com/dlpage/gaoptout
For more info: https://www.google.com/analytics/terhttps:/

/www.google.com/analytics/terms/ms/

10. Use of Google Remarketing

This site uses Google Remarketing – a service to re-target visitors with interest-based ads across the Google Display Network.
Google stores a cookie in the user’s browser to recognize past visitors. This cookie helps show personalized ads.
Collected data includes:

Browsing behavior

Pages visited

IP address

Device type

You can opt out of this tracking via the Google Ads settings page:
https://www.google.com/settings/ads

11. Use of Google Ads (AdWords)

This website uses Google Ads, an online advertising service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

Google Ads enables us to display advertisements in Google's search results and across the Google Display Network. We define specific keywords that trigger the appearance of our ads when users search for relevant terms. Ads can also appear on websites relevant to those keywords via automatic targeting.

Conversion Tracking:
When you click on a Google ad and are directed to our website, a cookie is placed on your device. This "conversion cookie" expires after 30 days and does not personally identify the user. It is used to determine whether users complete specific actions on our site (e.g., placing an order).

Through the conversion cookie, we and Google can determine:

If a user who clicked a Google ad made a purchase

The number of users converted

The effectiveness of individual ads

Google may collect data such as:

IP address

Browser type

Pages visited

Duration of session

Referrer URL

Google may also transfer this data to third parties.

Legal basis:
Art. 6(1)(f) GDPR – our legitimate interest in effective online advertising and performance tracking.
If you do not wish to participate in tracking, you can opt out by deactivating the Google conversion cookie via your browser settings or by visiting https://www.google.com/settings/ads.

For more details, please refer to Google’s privacy policy:
https://www.google.de/intl/en/policies/privacy/

12. Use of Instagram

We have integrated components of the Instagram service on this website. Instagram is a visual social media platform that allows users to share photos and videos, as well as distribute such content on other social networks.

Operator:
Instagram is operated by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

When you visit a page on our website containing an Instagram button (e.g. the Instagram icon), your browser automatically downloads content from Instagram. In doing so, Instagram is informed about which specific page you are visiting.

If you are logged into your Instagram account at the same time, Instagram can associate your visit with your user account and collect data such as:

IP address

Device/browser data

The specific subpage visited

Date and time of access

If you do not wish this data to be transferred to Instagram, please log out of your Instagram account before visiting our site.

For more details, see Instagram’s privacy policy:
https://help.instagram.com/519522125107875

13. Use of YouTube

Our website uses components from YouTube, a video platform that allows free uploading and viewing of video content.

Operator:
YouTube is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

Whenever you visit a page on our website that contains a YouTube video, your browser is prompted to load the video directly from YouTube. During this process, YouTube and Google are informed about which specific subpage you are visiting.

If you are logged in to your YouTube account while visiting our site, this information is associated with your personal profile. You can prevent this by logging out of your YouTube account before visiting.

For more information:
https://www.google.com/policies/privacy/

14. Legal Basis for Processing

Processing operations are based on:

Art. 6(1)(a) GDPR – if we obtain consent for a specific processing purpose.

Art. 6(1)(b) GDPR – if processing is necessary for the performance of a contract.

Art. 6(1)(c) GDPR – if processing is required to comply with a legal obligation (e.g. tax duties).

Art. 6(1)(d) GDPR – in rare cases to protect vital interests (e.g. medical emergencies).

Art. 6(1)(f) GDPR – for legitimate interests, provided your rights do not override ours.

An example of a legitimate interest may include maintaining customer relationships or operating a secure and user-friendly website.

15. Legitimate Interests in Processing

Where processing is based on Art. 6(1)(f) GDPR, our legitimate interest is the operation and success of our business in favor of our employees and shareholders.

16. Storage Duration

The duration for which personal data is stored depends on the respective legal retention period. After the expiration of that period, the data is routinely deleted if it is no longer needed to fulfill or initiate a contract.

17. Obligation to Provide Personal Data

You may be legally or contractually required to provide personal data, for example:

For tax reporting

When concluding a contract with us

If you do not provide the required personal data, the contract may not be executed. Before providing personal data, you can contact our team for clarification on whether the provision is required and what consequences may follow from non-provision.

18. Newsletter

If you subscribe to our newsletter, we need your email address and verification that you agree to receive the newsletter. This data is used solely for sending the requested emails and is not shared with third parties.

You can unsubscribe at any time via the link in the newsletter or by emailing info@broshield.de. Unsubscribing does not affect the legality of prior processing based on consent.

18.1 Use of Google reCAPTCHA

We use Google reCAPTCHA to determine whether a human or a bot is entering data in our forms. Google collects:

IP address

Website visited

Browser and system info

Mouse movements

Google account info (if logged in)

Legal basis: Art. 6(1)(f) GDPR – our legitimate interest in website security and preventing abuse through automated input.

18.2 Consent Text in the Newsletter Form

Our free newsletter keeps you informed about product news and special offers. Your submitted data will only be used for personalizing the newsletter and will not be shared with third parties. You can unsubscribe at any time. By submitting the form, you agree to the processing of your data as described in our privacy policy.

19. Use of HubSpot

We use the services of HubSpot, a U.S.-based software provider with a branch in Ireland (HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Tel: +353 1 5187500).

HubSpot is an integrated software solution that we use to cover various aspects of our online marketing, including:

Email marketing

Social media publishing & reporting

Reporting & analytics

Contact management (CRM & segmentation)

Landing pages and contact forms

When visitors submit information via a form on our site (e.g., newsletter sign-up, contact request), this data is stored on HubSpot’s servers. It may include:

Name, email address, phone number

IP address

Browser type & version

Pages visited

Duration of visit

Geolocation

Device model and operating system

Referrer URLs and clickstream data

We use this data to contact visitors and analyze which of our services may be of interest.

Legal basis:
Art. 6(1)(a) GDPR – consent
Art. 6(1)(f) GDPR – our legitimate interest in marketing optimization

Data transfer to the USA:
If data is processed in the U.S., we use Standard Contractual Clauses (SCCs) to ensure GDPR-level protection. In some cases, your explicit consent under Art. 49(1)(a) GDPR may be required.

You may withdraw your consent at any time for future processing.

More info on HubSpot’s data use:

https://legal.hubspot.com/privacy-policy

https://legal.hubspot.com/data-privacy

https://legal.hubspot.com/data-privacy

20. Automated Decision-Making

As a responsible company, we do not use automatic decision-making or profiling in any part of our business processes.

21. ERP System / Order Processing

For processing orders, we use an external inventory management system (ERP) as part of a data processing agreement.

Provider:
Billbee GmbH
Arolser Str. 10
34477 Twistetal
Germany

Your data (such as name, address, order details) is transferred to Billbee for the purpose of fulfilling contracts and order management.

22. Payment Providers & Credit Checks

Use of PayPal

All PayPal transactions are subject to PayPal’s privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of PayPal Express

To offer fast checkout via PayPal Express, PayPal may collect device data (IP, browser, device type, location).
Legal basis:

Art. 6(1)(f) GDPR – legitimate interest in offering user-friendly payment

Art. 6(1)(b) GDPR – performance of contract

Use of Amazon Payments

Amazon Payments is provided by Amazon Payments Europe S.C.A., 38 Avenue J.F. Kennedy, L-1855 Luxembourg.
By using Amazon Payments, you consent to data collection by Amazon, including cookies and device/browser data.
Legal basis:

Art. 6(1)(a) GDPR – consent

Art. 6(1)(b) GDPR – contractual necessity
Privacy policy: https://pay.amazon.com/de/help/201212490

Use of Klarna

If you choose Klarna as your payment method, we share your contact and order details with Klarna to assess your eligibility for Klarna’s payment options.
Klarna’s privacy policy:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy